Oktoberfest atmosphere, wherever guests gather.

The opening of Oktoberfest in Munich on 19 September 2026 was the occasion for our LinkedIn post. Hotels, restaurants and organisers around the world also plan their own celebrations, with dates that suit their guests and location.

SFERIA’s Oktoberfest programme presents life-size virtual musicians across three synchronized portrait displays. It offers venues a way to create a brass-band atmosphere without building a separate stage or coordinating a touring band’s availability.

Once the celebration is over, the same installation can return to panoramic views, other virtual ensembles or curated art.

For future seasonal programmes, the practical starting points are the venue’s calendar, the available wall and how the music fits the room. The September announcement remains here as a look at this use of the system.

Adapted from our LinkedIn post of 19 September 2026. View the original on LinkedIn ↗