SFERIA
EN
ENDEESFRAR
Private demonstration

SFERIA for luxury hotels & resorts

The Art
of Atmosphere.

Discover the hotel experience

Luxury hospitality · Cinematic art · Architecture

Scroll ↓

A new layer of hospitality

Great hotels are remembered
for how they make people feel.

SFERIA brings curated digital art, virtual musicians and panoramic films into luxury hotel lobbies, bars, lounges and spas. Each programme can complement the architecture, destination and time of day.

Across three synchronized portrait displays, SFERIA turns a wall into a stage.

Start with the guest experience, then plan the display format, mounting, playback and content management for your property. Explore the content library, existing installations and operational options below.

SFERIA × Studio54 Fine Art

Your hotel becomes
a curated gallery.

Studio54 Fine Art brings selected contemporary works into the hotel experience — here, French fine-art photographer Patrick Desgraupes’ VAT Collection transforms the living world of wine into monumental circles of colour, matter and light.

Curated for your hotel

Collections are selected to complement the identity, architecture and destination of each property.

Marketing & Events

Hotels can use selected art programs for private viewings, guest events, public relations, social media and newsletters.

Additional Revenue

Selected artworks can be discovered and purchased by guests. The hotel receives a commission on sales generated through the property.

Explore Studio54 Fine Art
Hotel guests discussing Patrick Desgraupes’ VAT Collection across three SFERIA displays

The SFERIA content library

Three content worlds.
One seamless experience.

01Virtual Live Bands

Live music, virtually present.

From jazz and classical music to pop, rock, blues, R&B, soul, oldies and DJ sets — SFERIA offers a broad musical repertoire and many other styles for different spaces and moods.

02Curated Fine Art

A gallery curated for your hotel.

Contemporary works and art by internationally recognized blue-chip artists, curated through Studio54 Fine Art.

03Panoramic Views

Entire worlds in continuous motion.

Nature, oceans, destinations and seasonal worlds unfolding across three synchronized portrait displays.

Designed around the guest journey

Every space creates
a different moment.

LobbyA first impression with emotional presence.
Hotel BarAn atmosphere that invites guests to stay.
LoungeWaiting becomes part of the experience.
Spa & WellnessCalm worlds in continuous motion.
RestaurantArt that complements without demanding attention.
Plan a SFERIA installation

Beyond the core experience

Two additional possibilities.
One installed system.

SFERIA remains first and foremost a curated atmospheric experience. The same installed system can also support selected live events and carefully controlled commercial partnerships.

Optional 01 / Event ModeSame installed hardware

Bring people together.

For live sports, broadcasts and special events, the displays can be manually repositioned side by side to create one large viewing canvas — with no additional screen required.

Optional 02 / Partnership ModeShared investment

Curated presence.
Shared investment.

A SFERIA wall is the most watched surface in the house. Partnership Mode lets a hotel share it, on its own terms, with a small number of brands that belong in the room: a champagne house in the bar, a watchmaker in the lobby, a destination partner in the lounge. Never more than a curated fraction of the programme, always in the visual language of the hotel, always under the hotel’s control.

For the hotel, this turns an atmosphere investment into a co-financed one. Partner contributions can cover a substantial part of the monthly licence or the installation itself, while the guest experience remains what it was designed to be: art, music and landscapes, with a discreet presence from brands the hotel would have chosen anyway.

SFERIA handles scheduling, proof of play and reporting; the hotel decides who appears, when and for how long. Our first partnership programmes are in preparation with an international luxury spirits group and a leading digital out-of-home platform.

Ask about Partnership Mode for your property
The atmosphere remains the priority.

No additional screen for events · Curated partnership potential

A decade in daily operation

Built for hospitality.
Proven in daily operation.

Developed from the original ambient walls platform and evolved into SFERIA, the technology has been used at more than 150 locations through permanent installations, rental deployments and temporary projects — and refined through more than ten years of real-world operation.

150+locations reached through permanent, rental and temporary deployments

10+years in operation

27Leonardo Hotels installations · 81 displays

Reference case · Leonardo Hotels27 hotels · 81 displays

Twenty-seven hotels.
One atmosphere.

Leonardo Hotels Central Europe introduced SFERIA across 27 properties, from Berlin to Munich, with 81 displays in lobbies, bars and lounges. Each hotel runs its own programme: Oktoberfest bands in Munich in September, winter panoramas in the Alps, quiet coastal scenes for the spa. All of it is curated centrally and managed remotely, so a general manager never touches a cable.

At the Leonardo Royal Berlin Alexanderplatz, the installation goes one step further. Three portrait displays glide together on rails into a single wide screen for live sport, broadcasts and events, then return to their gallery arrangement with a gentle push. It is the flagship installation and can be visited by appointment.

Arrange a visit to the Berlin Alexanderplatz installation
Park Hyatt Hotel Hamburg, Apples Bar · Hamburg
Park Hyatt Hotel Hamburg, Apples BarHamburg
SOMBEA Hotel & Apartments · Villingen-Schwenningen
SOMBEA Hotel & ApartmentsVillingen-Schwenningen
Grand Hyatt Berlin · Potsdamer Platz
Grand Hyatt BerlinPotsdamer Platz
Leonardo Hotels Madrid · Madrid
Leonardo Hotels MadridMadrid
Proven in five-star hotels

Park Hyatt Hotel Hamburg, Apples Bar
Grand Hyatt Berlin · Potsdamer Platz

Deployments in established five-star properties demonstrate that the system has already operated in environments where design quality, discretion and reliability are non-negotiable.

Further current hotel installations

Feldberger Hof
SOMBEA
Designhotel Wienecke · Hannover
Dorint Resort Winterberg Sauerland

Further active installations demonstrate SFERIA’s reliable daily operation across distinct hotel concepts and guest environments.

Proven in five-star cruising

Azamara Cruises
Lüftner Cruises

Luxury cruise deployments extend that experience to demanding maritime environments, where space is limited and dependable daily operation is essential.

Proven beyond hospitality

TopPharm Pharmacy · Neuenhof, Switzerland
Alstertal Shopping Centre · Hamburg

These active installations demonstrate the platform’s versatility and operational reliability in high-traffic public environments.

Earlier generations were also deployed across retail destinations and an eleven-location fitness rollout — further proof of repeatable operation at scale, while SFERIA today is focused on five-star hospitality.

Planning & operation

One complete hotel experience.
From atmosphere to daily operation.

The creative experience and the practical installation belong together. Every SFERIA wall is planned around the property, commissioned as a complete system and supported remotely.

01

Display formats

Three synchronized 65″, 75″ or 86″ portrait displays, with custom configurations for special architecture.

02

What the hotel provides

Permanent power, a suitable mounting surface and preferably wired LAN for administration and updates.

03

Typical delivery

Site review, individual proposal, installation, commissioning, team handover and ongoing curation.

04

Commercial models

Turnkey purchase, player lease, monthly software and content licensing, or an individually structured portfolio model.

Discuss your hotel

From first conversation to installation

A considered process.
Seamlessly delivered.

Every SFERIA installation is shaped around the property, its architecture and the moments it wants to create for guests.

01

Private consultation

We explore the property, guest journey, intended atmosphere and the spaces where SFERIA can create the greatest impact.

02

Configuration & proposal

Display format, placement, content worlds and optional modes are combined into a proposal tailored to the hotel.

03

Installation & commissioning

The complete system is installed, calibrated and commissioned for reliable daily operation, including the hotel team’s handover.

04

Ongoing curation

New visual worlds, seasonal programming, remote management and continued support keep the experience fresh over time.

Begin with a private conversation Configuration, requirements & operation

Planning & daily operation

Your questions.
Clearly answered.

What kind of music do the virtual bands play?

From jazz and classical music to pop, rock, blues, R&B, soul, oldies and DJ sets — SFERIA offers a broad musical repertoire and many other styles for different spaces and moods.

How much space does a SFERIA installation need?

The footprint depends on display size, spacing and mounting. Wall photographs, measurements and the viewing distance help us plan the installation. The final layout is specified for your space rather than based on a universal minimum.

Which display formats are available?

SFERIA uses three synchronized portrait displays in 65″, 75″ or 86″ formats. Custom configurations are assessed to suit the architecture.

How is the content changed?

Programmes are curated centrally and managed remotely. Content and schedules can be tailored to the property, time of day and seasonal themes.

What happens if the internet connection drops?

Approved content already stored on the dedicated player continues playing locally. An internet connection is needed for remote administration, monitoring, support and new updates. Local playback does not remove the need for a planned network connection.

How is sound planned for music programmes?

We discuss whether a music programme should use sound and how it would fit the existing sound system during planning. Share the intended use and details of the audio equipment already in the space.

What does the hotel need to provide?

Permanent power, a suitable mounting surface and a network connection for administration and updates. Existing displays, mounting conditions and connectivity are assessed for compatibility before a configuration is confirmed.

A private conversation about your space

Let’s create what
your guests will remember.

Tell us a little about your property. Till Parniewski, Director, will respond personally.